Supertab

Supertab helps publishers unlock revenue beyond ads and subscriptions with a seamless pay-as-you-go model. Instead of hitting readers with hard paywalls or one-off fees, Supertab lets them open a running “tab” as they read, watch, or listen. Small charges add up in the background, and users only pay once their tab reaches a threshold, making micropayments practical, transparent, and frictionless.

For news organizations, Supertab provides a powerful new way to monetize casual and loyal audiences alike, while also creating a clear path to subscription. With fast integration through Google Ad Manager’s Offerwall and a flexible design that works across articles, podcasts, newsletters, and AI tools, Supertab is building a sustainable model for digital journalism.

Additional ONA25 supporters include: