Twenty years ago, Reddit began as a web page of 25 links from across the internet. Now, Reddit is the go-to place for community, news, culture, and information – 75% of redditors globally read online press at least 2-3 times a week.1 As the search ecosystem shifts, giving people a place to find headlines and discuss stories with real, human perspectives is more important than ever.
That’s why we’re introducing Reddit Pro tools for publishers to help media outlets easily share and track content across Reddit’s over 110M+ daily active uniques, and an improved link viewing experience for reading and discussing these stories.
Three tools for publishers
We’re opening a beta test waitlist for a suite of three new tools in Reddit Pro. Reddit Pro is our free-to-use toolset for organic business growth, and these new features are designed to help publishers find and engage directly with knowledge seekers on Reddit. Housed within an all new “Links” tab within Reddit Pro, beta testers can:
- Get article insights: Publishers can track which of their stories are being shared on Reddit, see the specific communities they’re shared in, and monitor key metrics like views, upvotes, and clicks. This data helps develop their strategy and grow an audience on the platform.
- Auto import articles: Publishers can sync their RSS feeds and automatically import their articles to Reddit Pro, making them instantly shareable across Reddit.
- Receive community recommendations: Publishers will receive AI-powered community suggestions for where to post their articles, ensuring their content finds the right audiences and generates meaningful conversations.
